Selectedwork.

Rugid Grind Coffee needed to launch a product and communicate its mission without using the cause as a sales device. I directed the identity, packaging, storefront, merchandise, and commercial film.

• Creative Direction
• Brand
• Digital
• Film & Content

This stealth-mode startup combined property, investing, and bidding in one concept. I created the identity, wireframes, and user paths that made the idea understandable to homeowners, investors, and contractors.

• Brand
• Digital

AskROB helps people examine whether to rent, buy, build, invest, sell, or wait. I designed the product strategy, decision paths, interface, and responsive system around clear tradeoffs instead of sales pressure.

• Digital

Fourth Point Media already had the footage to prove its production ability. I helped shape the positioning, service structure, and website so prospective clients could understand that capability and know where to begin.

• Brand
• Digital
• Film & Content