WorkAskROB
A neutral AI advisor for the biggest financial decision
AskROB is a housing-decision platform designed to help people evaluate whether to rent, buy, build, invest, sell, or wait—using guided scenarios, market context, and plain-language tradeoffs instead of sales pressure.
- Product Strategy
- UX/UI
- Design System
- Web Development
AskROB provides educational decision-support information and is not financial, legal, tax, mortgage, or investment advice.
- Product
- AskROB
- Category
- Housing Decision Support
- Deliverables
- Product Strategy, UX/UI, Design System, Responsive Web App
- Role
- Product Design, UX/UI, Design System, Development
The challenge
Choosing what to do with a home is rarely one decision. It involves budget, timing, local-market context, personal priorities, and uncertainty about what comes next. AskROB needed to make that complexity easier to navigate without reducing a meaningful financial choice to a generic recommendation or a sales funnel.
The approach
Start with a clear question, then reveal complexity in layers. The experience guides users into the decision path that best matches their situation, then introduces relevant comparisons, market context, and affordability signals as the user needs them.
Rather than presenting one answer as universally correct, AskROB was designed to make tradeoffs more visible—helping users understand what different paths may require, what assumptions are being used, and where additional professional guidance may be appropriate.
Product design
A complex decision, made navigable.
I helped shape a guided decision experience that makes major housing choices easier to explore without hiding their complexity. The work connected product strategy, interaction design, visual systems, and responsive implementation into one consistent experience.
- Product and UX strategy
- Decision-path and interaction design
- Information architecture and content hierarchy
- Responsive UX/UI design
- Design system and component patterns
- Front-end/web implementation
Product design
Six decision paths, one clear system.
AskROB organizes its experience around distinct housing scenarios, such as renting versus buying, preparing to buy, building versus buying, keeping versus selling, home investment, and selling versus renting. Each path follows a shared product framework while adapting the guidance, comparisons, and next questions to the user's situation.
A restrained visual system, generous whitespace, and consistent interaction patterns keep dense information approachable. Rather than forcing users to parse financial jargon, the interface prioritizes a clear sequence: understand the decision, review the tradeoffs, explore the context, and decide what to examine next.
Web experience
askrob.ai across desktop and mobile
The marketing and product experience share one design language: a clear value proposition, guided pathways, understandable market context, and decision-support tools designed for incremental discovery.
Responsive behavior consolidates complex data views into a single scannable mobile flow. The experience should retain its hierarchy across screen sizes, helping users understand key context and compare options without forcing dense grids or financial terminology into a small screen.
Trust & positioning
Neutral by design.
AskROB's product voice is designed to help people explore a housing decision without creating pressure to transact. The experience emphasizes clear assumptions, understandable tradeoffs, and the ability to investigate multiple paths before choosing a next step.
This positioning treats trust as a product feature: use language that is clear about what the platform can help users explore, avoid guarantees or sales-driven framing, and encourage professional advice when a user's situation requires it.
AskROB is an educational decision-support tool. It does not provide financial, legal, tax, mortgage, or investment advice, and users should consult qualified professionals for advice tailored to their circumstances.
The result
Guided decision framework
A structured product model helps users explore housing scenarios without starting from a blank search experience.
Clearer information hierarchy
Decision paths, comparisons, and contextual content are organized in layers to reduce cognitive overload.
Trust-centered product language
Neutral positioning and plain-language explanations help distinguish decision support from sales pressure.
Responsive decision experience
A consistent desktop and mobile interface keeps key scenarios and comparisons accessible across devices.
