Selected work / 01
One studio.Endless waysTo create.
I directed a modular scenic system that gives NRG six distinct on-camera environments inside one existing production room.
- Client
- NRG Energy
- Industry
- Energy & Corporate Communications
- Role
- Creative Direction & Production Design
- Deliverables
- Studio Strategy, Scenic Concepts, Modular Design System, Fabrication Planning
01 / The challenge
A capable studio with only one visual identity.
The existing production space supported cameras, lighting, interviews, and podcasts—but every format shared the same open room and limited background options. The creative challenge was not simply to decorate the studio. It was to create a repeatable production system that could support multiple business stories without permanent construction, long resets, or added off-site production costs.
02 / What I led
Turn one room into a repeatable production platform.
Creative direction and production design: the scenic concepts, spatial brand language, on-camera requirements, workflow planning, and modular system prepared for fabrication.
- 01Creative direction and spatial brand experience
- 02Production strategy and studio workflow planning
- 03Environmental and scenic design
- 04Modular, fabricator-ready design system
The room had to change quickly without losing the NRG identity.
03 / The key decision
Design for stories, not backgrounds.
Instead of creating one permanent set, I organized the room around the kinds of content NRG regularly produces—leadership messages, interviews, learning, innovation, culture, podcasts, and roundtables.
04 / The solution
A modular scenic system built around the stories NRG tells.
Nine double-sided rolling walls and eighteen designed panel faces organize six scene families in one fixed room, with the same modular logic available as compact panels for smaller spaces.
Change the world, not the room.
Rolling panels create wide sets, corner environments, and compact configurations without permanent construction.
Consistent, never repetitive.
Every scene stays recognizably NRG while shifting its tone for leadership, innovation, learning, or culture.
Designed through the lens.
Matte finishes, acoustic surfaces, camera-safe LEDs, practical lighting, reinforced mounts, and cable control are built into the system.
05 / The impact
More range without a larger room.
Double-sided walls
Designed panel faces
Distinct scene families
Adaptable production system
06 / Reflection
From an open room to an ownable experience.
“The strongest production spaces do not force every story into the same frame. They give the team enough structure to work quickly and enough flexibility to make each message feel intentional.”
Structure and flexibility, held together.